01 / PRODUCT DIRECTION
Find the right problem
Good execution starts with good judgment. I help teams frame problems, make trade-offs visible, and connect customer needs with business outcomes before anyone starts building.
SET DIRECTION · BUILD SHARED JUDGMENT · MAKE IT REAL
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I set product direction, raise the quality bar, and stay close enough to craft and code to make the work real.
I never wanted leadership to become an excuse for stopping building.
The best leaders I’ve worked with understood the details well enough to challenge them. That’s the kind of leader I try to be.
I still prototype. I still build AI tools. I still write code when it’s the fastest way to learn. Not because it’s my job, but because staying close to the work makes better decisions at every level.
Over the last 15+ years that’s taken me from defense software to enterprise platforms, streaming products, and AI. The technology keeps changing. The job doesn’t: help teams solve the right problems and build the confidence to solve the next ones without me.
15+
years across product, design, and delivery
I bring perspective
Across industries, products, and operating models.
30+
apps & platforms launched
I build systems
From strategy to shipped software and AI tools.
50+
designers & managers directly led
I grow teams
Helping organizations build judgment instead of dependency.
01 / RANGE
My career has moved through mission-critical defense software, agencies and consultancies, banking, telecom, hospitality, retail, streaming, and enterprise AI. That range made me practical: I can work at interface level, but I am usually most useful when the problem is bigger than one screen.
02 / OPERATING LAYER
At senior levels, I help teams build the system around product work: clearer strategy, design systems people use, research that shapes decisions, AI-enabled workflows, visible quality standards, and operating rituals that keep product, design, engineering, QA, and leadership aligned.
03 / NEXT SCOPE
I am focused on senior product and design leadership roles where direction, quality, AI adoption, operating rhythm, and hands-on product judgment need to move together. The best fit is a team with complex problems, high standards, and a real need to turn ambiguity into momentum.
I don’t think leadership is about having the answers. It’s about creating the conditions where good decisions happen without waiting for you. The teams I enjoy building have strong opinions, healthy debate, and enough context to challenge each other. My role is to provide direction, raise the quality bar, and stay close enough to the work to know when we’re solving the wrong problem. I still prototype, experiment, and build because the fastest way to understand a problem is usually to get your hands dirty.
02 / SHARED JUDGMENT
Build decision makers, not decision followers
I don’t want every decision coming through me. I build principles, rituals, and feedback loops so quality becomes something the team owns together.
03 / LEAD BY BUILDING
Stay close to the craft
Stay close enough to research, design, prototyping, code, and delivery to turn strategy into a working product and raise the quality of the details.
AI is changing how we build products. It isn’t changing what good product leadership looks like.
The interesting questions aren’t whether AI can do something. They’re whether it should, how people can trust it, where accountability sits, and how it fits into a real workflow. That’s where I spend my time.
I approach AI the same way I approach every product: start with the problem, stay close to the users, and build something people will actually adopt.
01 / PRACTICAL AI
Move beyond demos
I help teams turn AI from experiments into repeatable product capabilities with clear ownership, measurable value, and practical guardrails.
02 / BUILD TO LEARN
The fastest way to understand AI is to build with it
I build agents, prototypes, workflows, and internal tools because nothing teaches product judgment faster than shipping something yourself.
03 / HUMAN JUDGEMENT
AI should amplify people, not replace them
The best systems make decisions easier, not invisible. I care about transparency, trust, explainability, and keeping humans accountable where it matters.
04 / SUSTAINABLE ADOPTION
Technology is easy. Change is hard.
Successful AI isn’t about prompts. It’s about helping teams change how they work without creating more complexity than they remove.
Panel
UX Southeast Asia Conference
A 2019 panel at UX Southeast Asia in Singapore on bringing research into everyday decisions and making design a business capability.
UX leadership, Research, Team scaling
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Talk
Wanted Live: Beyond Design Series
A 2020 Wanted Live talk for a large regional UX/UI audience about the shift from senior designer to design leader.
Design leadership, Coaching, Business strategy
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